Select Southern Sun Hotels and Tsogo Sun Gaming Locations to Serve Starbucks Coffee through Foodservice Agreement
Select Southern Sun Hotels and Tsogo Sun Gaming Locations to Serve Starbucks Coffee through Foodservice Agreement
May 31, 2010 – Expansion through Foodservice demonstrates Starbucks commitment to growth in alternate distribution channels
WHAT: Starbucks Coffee International, Inc., a wholly-owned subsidiary of Starbucks Coffee Company (NASDAQ: SBUX), has entered into a license partnership agreement with Emperica Marketing (Pty), Ltd. to distribute Starbucks Coffee in South Africa through its We Proudly Brew Starbucks® coffee program in the hotel, restaurant catering, hospitality and leisure channels.
The first We Proudly Brew coffee will be served in select Southern Sun Hotels and Tsogo Sun Casinos in Johannesburg, Cape Town and Durban in time for the World Cup festivities. Customers will be able to enjoy Starbucks brewed coffees, espresso based beverages and Tazo Teas in restaurants, cafes and catering. In South Africa, all Starbucks espresso and espresso based beverages will be made from 100 percent Fairtrade certified coffee.
Southern Sun and Tsogo Sun Gaming are ideal business partners as they are leaders in the leisure industry and they share the same passion and commitment to providing customers with high quality products, and outstanding service.
African farmers produce some of the most extraordinary coffees in the world and Starbucks has a long history of purchasing coffee from Africa. This move into South Africa through the Foodservice channel is another sign of Starbucks commitment to doing business in Africa.
LOCATIONS:
Southern Sun Hotels:
* Johannesburg: Southern Sun, SunSquare Montecasino Hotel
* Johannesburg: InterContinental Johannesburg Sandton Towers
* Cape Town: Southern Sun Cullinan Hotel
* Durban: Southern Sun Elangeni Hotel
Tsogo Sun Gaming :
* Johannesburg: Montecasino
* Johannesburg: The Teatro at Montecasino
* Potential future rollout into other Tsogo Sun properties nationwide
WHEN: Phased rollout from May 31, 2010
MORE ABOUT STARBUCKS FOODSERVICE
Starbucks Foodservice is the leading provider of specialty coffee brands, dedicated to serving the unique needs of business-to-business venues including foodservice and office coffee operators, who in turn serve the consumer. Starbucks looks for opportunities to surprise and delight customers by offering specialty coffee brands in places where customers expect to find our products.
More than 4 million cups of coffee are enjoyed globally by consumers through Starbucks Foodservice venues everyday. Starbucks Foodservice venues span geographic regions and serve customers across nearly all demographics including business and industry, colleges and universities, lodging, resorts, office coffee service and restaurants.
MORE ABOUT SOUTHERN SUN
Southern Sun is one of the leading hotel groups in Africa, providing world-class accommodation across all markets and offering the widest distribution of hotels in Africa in major urban centers and key leisure destinations. Southern Sun’s hotel portfolio comprises various own brands, segmented to guests’ needs, as well as managed global brands. Our collection of 90 hotels, with 14 112 rooms, combine local favorites with some of the world’s most respected hotel brands: Southern Sun Hotels and Resorts; SunSquare; Garden Court; StayEasy by Southern Sun; Southern Sun Lifestyle Resorts; InterContinental Hotels and Formula 1. Southern Sun has also invested significantly in expanding to Kenya, Zambia, Seychelles, Tanzania, Mozambique, Dubai, and Nigeria, adding to its international portfolio.
With over 40 years of experience in servicing the local and international business and leisure traveler, Southern Sun is focused on building its portfolio of successful global brands and continues its expansion in Africa, the Indian Ocean and the Middle East. Southern Sun is wholly owned by Tsogo Sun Holdings, one of South Africa’s most successful entertainment and hospitality groups. Tsogo Sun Holdings comprises Southern Sun and Tsogo Sun Gaming.
For more information, contact:
Priya Naidoo at Southern Sun Hotels on 011-510-7500 or [email protected]
MORE ABOUT TSOGO SUN
Since its birth in 1995, Tsogo Sun Gaming has evolved to become a driving force in the South African leisure industry.
With seven properties in prime locations around the country – Montecasino in Gauteng, SUNCOAST and Blackrock in KZN, The Ridge and Emnotweni in Mpumalanga, The Caledon in the Western Cape and Hemingways in the Eastern Cape – Tsogo Sun Gaming has a dominant presence in five provinces, making Tsogo Sun one of the country’s largest casino groups. Each of these properties has become a leading leisure destination within the area in which it operates, with a strong individual presence and a reputation for providing world-class gaming entertainment.
For more information, contact:
Vanessa Naudé on (011) 672-2037 or [email protected]
MORE ABOUT EMPERICA MARKETING (PTY), LTD.
Emperica is a South African group, committed to bringing the world’s best global brands to Africa.