Austin, Texas, July 5, 2017 – Longhorns fans across the country can raise more than just their “Hook ’em Horns” this season, as Corona Extra and Texas Athletics today announced an agreement designating the nation’s #1 imported beer as an Official Sponsor of The Texas Longhorns.
As part of its relationship with the Longhorns, Corona’s “Horns up, Limes In!” marketing efforts and sponsorship assets include access to the university’s football, basketball and baseball programs, a responsible drinking campaign, hospitality, tickets, media exposure on the Longhorn Network, and access to the “Texas Exes” alumni community. Corona also has use of University trademarks for use in certain point-of-sale, social, digital and other advertising materials.
“There really isn’t anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns,” said John Alvarado, VP of Marketing for Corona Extra. “Corona is honored to be a part of the legendary Longhorns lore, and we’re excited to raise our Coronas and Hook ’em Horns this season as part of a statewide platform.”
“Texas is proud to join with the Corona Extra team to promote the excitement and pageantry of collegiate sports,” said Texas men’s athletics director Mike Perrin.
Before each home football game in Austin this year, fans 21+ can get ready to cheer on the Longhorns with the brand’s activation experience at the Corona Beach House located near the stadium. Fans can enjoy a Corona-branded experience including fun photo opportunities with Corona’s iconic giant Adirondack chair.
IMG College, LLC, the exclusive multimedia rights holder for The Texas Longhorn athletics, negotiated the relationship between Corona Extra and the University of Texas.
The year 2017 marks Corona’s 20th as the #1 import beer in the U.S., and its relationship with the Longhorns is the brand’s first partnership with a college athletics program. Corona also is the first imported beer brand to partner with a university in the U.S.
As always, Corona encourages consumers to enjoy its products and relax responsibly. For more information on Corona Extra, please visit CoronaExtraUSA.com, or follow the brand on Twitter, Instagram and Facebook.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that has been brewed in Mexico since 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers “Find their Beach” in the U.S. since 1981.
The brand posted a recording-breaking year in 2016.
Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
Source: Constellation Brands, Inc.