E. & J. Gallo Winery To Become U.S. Importer for Whyte & Mackay Whisky Brands
MODESTO, Calif. (December 1, 2015) – The E. & J. Gallo Winery (Gallo) announced today that it will be the exclusive U.S. importer for Whyte & Mackay, the 5th largest producer of Scotch whisky in the world. The portfolio that Gallo will import includes The Dalmore and Jura Single Malt Scotch Whiskies and John Barr Blended Scotch Whisky.
The partnership expands Gallo’s U.S. spirits portfolio with entry into the whisky category. Whyte & Mackay will still play a strong role in strategic marketing and will support Gallo’s sales and distributor teams with active brand ambassadors.
According to Anna Bell, Director of Marketing for Gallo Spirits, “Our aim is to grow the availability of The Dalmore, Jura and John Barr Scotch whiskies in targeted on and off-premise accounts across the United States.” She added, “We’re excited that this partnership allows us to expand our portfolio with brands owning such a strong global equity, particularly in the luxury space.”
In the U.S., the spirits are expected to retail at $45 and above per bottle for single malts and at $20 and above per bottle for blended whisky. Gallo’s importation agreement with Whyte & Mackay goes into effect January 1, 2016. Terms of the agreement were not disclosed.
About Whyte & Mackay
Whyte & Mackay was founded on the docks of Glasgow in 1844 by James Whyte and Charles Mackay, who laid the foundations for the company which has since gone on to produce some of the most highly-awarded and respected whisky brands in the world.
The multi-award winning portfolio, which will be available in the US market, includes Single Malt Scotch Whiskies The Dalmore and Jura, as well as Blended Scotch Whisky, John Barr Reserve.
Whyte & Mackay Ltd operates in the heart of Glasgow where they have been for over 170 years. The company employs over 470 people across the globe, and owns five distilleries and a state-of-the-art bottling plant in Scotland.
About E. & J. Gallo Winery
Founded by brothers Ernest and Julio Gallo in 1933 in Modesto, California, E. & J. Gallo Winery is a family-owned winery with more than 7,000 global employees and is the acclaimed producer of award-winning wines and spirits featured in more than 110 countries around the globe. A pioneer in the art of grape growing, winemaking, sustainable practices, marketing and worldwide distribution, Gallo crafts and imports wines and spirits to suit a diverse range of tastes and occasions, from everyday offerings to boutique, luxury bottlings.
SOURCE: E. & J. Gallo Winery